Two more variants. What should come back? A useful order names the work a studio will take over and the assets the buyer will receive.
Here is a hypothetical example. A fox is stranded on an island. The player rotates a bridge, the fox crosses to safety and opens a treasure chest. Both rescue and reward are already in the same scene.
Two jobs from one master
Version A says “Rescue the fox.” on a navy headline panel. B keeps those words and changes the panel fill to plum. C uses A’s navy panel and replaces the headline with “Reach the treasure.”
If the buyer supplied an A master for this scope, KSTUDIO could produce two separate variants.
The B task is a presentation change: replace the panel fill while preserving the headline, scene, edit, audio and type treatment. The output would be a B variant in the agreed format.
The C task is a headline change: replace the exact words while preserving A’s panel and execution. The output would be a C variant in that format. The layout would need to fit both headlines without shrinking or wrapping one.
A remains the shared reference. The buyer receives distinguishable files to review against the requested changes.
A handoff the studio can act on
Starting master and source materials: ______
Promise to preserve or emphasise: ______
Exact change: ______
Elements to keep: ______
Named output and agreed format: ______
Filled for B:
Starting point: A and its source materials.
Promise: guide the fox to safety.
Change: navy headline panel to plum.
Keep: the words, scene, edit and typography.
Output: B presentation variant.
Filled for C, the changed line would be “Rescue the fox.” to “Reach the treasure.” The output would be C, with A’s navy panel retained.
A presentation variant is worthwhile when presentation is the question. A/C explores two exact headlines; wording and length change with the emphasis, so it cannot establish a universal rescue versus reward rule. B/C would change both the colour and the headline.
These are proposed production tasks, not completed ads. The buyer/media team owns the experiment and interpretation. Before a real order, the source materials, product promise match and delivery format would need agreement.
The handoff defines something concrete to commission and receive: an identified variant with a specified change.
Name the change and the asset you want back.
Comments (0)
Awaiting moderation. Only you can see this.